This food item is over a hundred years old, and there is a chance that it might be as addictive as hard drugs. There have been a variety of flavors, with the discontinued ones put in a museum of its likes.
With a brand telling you the right way to consume it (even though only about half of us follow it), identify this food item that even has a street named in the US after them.
Send your responses as comments to the post. The answer will be here after 24 hours along with the next QoTD!
Don Quizote 
Oreos
tobacco?
The only answer i could come up in 2 minutes is Maggi
chocolate yowis
pizza
Oreo
Oreo
Chocolate