Summer QoTD #3

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The journey of this brand started from one of the factories located in suburban Mumbai, which also gave the brand its name. One of their first ad campaigns showcased their product as an Indian alternative to its British counterparts.

Initially sold in wax papers, it was the first Indian FMCG (Fast-Moving Consumer Goods) brand to cross the Rs 5,000 crore mark in retail sales.

A part of their name originally stood for a simple sugar; though a later brand slogan stated that it stood for an exceptionally intelligent person.

Identify this brand.

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52 thoughts on “Summer QoTD #3”

  52. You are correct! The answer is indeed the best-selling biscuit, Parle-G which is a popular tea-time snack.

    The brand is named after Vile Parle, a suburb in Mumbai, as their first factory was located there. The G in the name originally stood for glucose, though a later brand slogan also used the phrase “G for Genius”.

    QoTD #4 is up so go check it out!

    Reply

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